BRAND
Club Med
ABOUT
This work marks their first major renewal since 2014, signaling their ambition to be the world’s most desirable lifestyle travel brand.
WORK
Armelle Vimont-Laurent, Vice President
“Great success of your reco to the Executive Committee: high-end, refined and game-changing. Bravo! Thanks for your unfailing mobilization!"
YEAR
2023
Peace of mind is a destination
"Fierce competition is emerging as luxury brands aggressively enter the all-inclusive market. Our identity feels outdated. It’s time to harmonize the brand and UX across the entire website and elevate Club Med’s positioning."
It was our very first tender, competing against some of the most celebrated design studios in Europe.
With our friends from Studio Bleu and Studio Cent-Huit we teamed up to respond. We didn’t expect to win, but guess what… we did.
Our fresh creative perspective and modern approach won Club Med over.
Read the full story