BRAND
38.2
ABOUT
38.2 came to me with a bold mission: to revolutionize the image of medical practices. I love all my clients—but let’s be honest, 38.2 is my number one 💛💜
WORK
Elsa Groschaus, CEO 38.2
"Name, logo, icons, color chart, tone of voice, website—Emmanuel built it all from scratch. All doctors love our brand. Mission 100% done."
YEAR
2023
The futur of medical practices.
38.2 didn’t want to follow the well-worn path of sterile, conservative healthcare branding. Instead, they envisioned something different—an identity that would feel fresh, youthful, and forward-thinking, while still grounded in professionalism and trust.
The entire branding was designed to speak to doctors—and only doctors. 38.2’s priority was clear: attract a new generation of medical professionals by offering a radically better work environment, and a strong, inspiring brand to match.
The challenge was clear: how do you inspire trust and confidence while daring to innovate in a highly sensitive sector? That’s where we came in.
