BRAND
Smiirl
ABOUT
Smiirl is a connected flip-counter that displays your follower count in real time, adding excitement to your physical space. You can also customize it to track KPIs, helping teams celebrate milestones together.
WORK
Simon Briquet-Loggia, CMO Smiirl
“Collaborating with Manu was a game-changer. His ability to capture the bold, playful essence of our brand and translate it into a refreshed identity and website was nothing short of impressive. We couldn’t have asked for a better partner.”
YEAR
2025
Let’s make it clap.
Founded 10 years ago in Paris, Smiirl set out to create engaging displays that bridge the gap between online presence and real-world spaces. You’ve likely seen a Smiirl Counter in cafes, boutiques, or workspaces from Paris to Berlin, Tel Aviv, Sydney or New York—they’re everywhere.
The magic of Smiirl’s counters is in their playful design. With bold creativity, our designs illustrate how Smiirl counters are more than products—they're conversation starters that invite celebration.
My mission? To refresh the brand and design a new website that captures the bold, playful spirit of Smiirl and highlights the magic behind its product. My objective : Let's make it clap.
